From Cold Outreach Struggles to Strategic Partnership Pipeline in 90 Days

Before partnering with Certidia:

Dominion Systems Inc is a Texas-based cloud infrastructure consulting firm, specializing in AWS migrations and DevOps transformations for mid-market companies.

Despite their technical expertise in cloud architecture and automation, they faced significant challenges in scaling their client acquisition and growing revenue.

Their team struggled with:

• Inconsistent pipeline flow, relying heavily on referrals and word-of-mouth that created feast-or-famine cycles
• Low response rates from cold outreach, with generic lead generation agencies delivering unqualified prospects who couldn't approve consulting budgets
• Wasted time on unqualified leads, spending weeks nurturing prospects who ultimately didn't have immediate needs or allocated budgets
• Difficulty articulating value to the right decision-makers, often connecting with technical managers who lacked procurement authority

They needed a solution to systematically identify companies with immediate cloud infrastructure needs and decision-makers ready to invest in specialized consulting expertise.

The Results 💥

In just 90 days, we helped Dominion Systems Inc achieve:

• 47 qualified meetings with CTOs and VP Engineering roles, directly impacting their sales pipeline
• A systematic lead qualification process, connecting them only with companies that had allocated budgets for infrastructure projects
• Improved client engagement and project scope, leading to larger average deal sizes and longer-term retainer relationships

$387,420

IN NEW REVENUE

IN 90 DAYS

The Strategy We Implemented

Challenge: Dominion's traditional approach involved cold outreach to "DevOps Managers" and "IT Directors" found through generic lead lists. These contacts rarely had budget authority and most conversations ended with "let me run this up the chain."

Our Solution: We implemented our proprietary job posting intelligence system to identify companies at the exact moment they needed Dominion's expertise.

The Process:

1. Market Intelligence Monitoring: We tracked companies posting senior cloud engineering roles ($150K-$200K salaries), indicating immediate infrastructure challenges and allocated budgets.
2. Strategic Timing: Instead of generic cold outreach, we approached decision-makers when they were actively struggling with hiring for roles that Dominion's consulting could fill more effectively.
3. Value-Positioned Messaging: Our outreach positioned consulting as a faster, more cost-effective alternative to the 6-month hiring and onboarding process.
4. Technical Credibility: Using our deep cloud engineering background, we crafted messages that demonstrated understanding of their specific technical challenges.

The Results in Detail

Month 1: Foundation Building

• 12 qualified meetings scheduled
• 3 active proposals submitted
• $125K pipeline generated

Month 2: Momentum Growth

• 18 qualified meetings scheduled
• 5 proposals submitted (including 2 six-figure opportunities)
• $180K additional pipeline

Month 3: Scale Optimization

• 17 qualified meetings scheduled
• 7 active proposals in negotiation
• $387K total new revenue closed

Key Performance Metrics:

• Response Rate: 23% (vs. 2% with previous lead gen)
• Meeting Conversion: 67% of responses led to scheduled meetings
• Proposal Rate: 85% of meetings resulted in formal proposals
• Close Rate: 34% of proposals converted to signed contracts

The Replies We Generated

[Email reply screenshots would go here showing positive responses from prospects expressing interest in consulting alternatives to hiring]

What Made This Successful 🚀

Perfect Timing Intelligence: Instead of hoping prospects might need help "someday," we connected Dominion with companies actively struggling with cloud infrastructure challenges and ready to invest in solutions.

Budget-Qualified Prospects: Every conversation started with companies that had already allocated $150K-$200K+ for the exact problems Dominion solves.

Technical Credibility: Our team's deep cloud engineering expertise allowed us to craft messages that immediately demonstrated understanding of complex infrastructure challenges.

Strategic Positioning: We positioned Dominion's consulting as the superior alternative to the hiring process, emphasizing faster results and proven expertise over uncertain new hires.

Systematic Process: Rather than random outreach, we built a predictable system for identifying and engaging high-value opportunities.

Client Testimonial

"Working with Certidia completely transformed our business development approach. Instead of chasing random leads and hoping for the best, we're now connecting with CTOs who have real budgets and immediate needs. The quality of conversations improved dramatically - these are decision-makers who understand the value of specialized consulting. In 90 days, we generated more qualified pipeline than we had in the previous 18 months combined. Isaac's technical background and understanding of enterprise buying patterns made all the difference."

— Michael Chen, Founder & CTO, Dominion Systems Inc

The Transformation

Before Certidia:

• Feast-or-famine revenue cycles
• 2% response rates from cold outreach
• Meetings with people who couldn't approve budgets
• 6-month sales cycles with uncertain outcomes

After Certidia:

• Predictable pipeline of qualified opportunities
• 23% response rates with strategic timing
• Meetings with budget-holding decision-makers
• 45-day average sales cycles with pre-qualified prospects

The Bottom Line: Dominion Systems Inc went from struggling with inconsistent lead flow to building a $387K revenue quarter through strategic partnership intelligence that identifies opportunities at exactly the right moment.

Ready to experience similar results for your consulting firm? Our intelligence-driven approach delivers qualified prospects with allocated budgets and immediate needs.

[Schedule Strategic Consultation]

About Dominion Systems Inc:
Texas-based cloud infrastructure consulting firm specializing in AWS migrations, DevOps transformations, and enterprise cloud architecture for mid-market companies. Founded in 2019, they've helped 50+ companies successfully modernize their infrastructure and accelerate digital transformation initiatives.